Matthias Krön was born in Salzburg in 1969. After his studies in Vienna, Taipei and New York and his return to Austria in 1995 he started working in the dairy business. He established Mona Naturprodukte, one of the major suppliers in the dairy sector for dairy alternatives based on soya, rice and oats in Austria. Kroen became CEO and also partner of the Mona Group. In autumn 2011 stepped down as CEO to concentrate on the International Donau Soja association founded in 2012. In his role as President of the Donau Soja association, Kroen advocates a sustainable and regional protein supply in Europe.