Will is a Director at 3Keel Group Limited where he leads the Sustainable Commodities practice area. He has advised business, governments and the third sector on sustainability issues for nearly 20 years and has worked as the key advisor for some of the world’s biggest businesses and financial institutions on building low impact, resilient supply chains and portfolios. In 2017 he developed 3Keel Data Services to support deforestation and sustainable commodity mapping within supply chains including soy and palm oil. Will became the Representative for the Retail Soy Group in 2019 to address a sector-wide gap in the demand for sustainably produced soya. His interests lie in supply chain resilience, in both food and non-food sectors, building stronger relationships to lead to better business performance.